Use features like bookmarks, note taking and highlighting while reading A Higher Loyalty: Truth, Lies, and Leadership. Born in Belgium, the Kipling story is one of passion, creativity and entrepreneurial spirit. But of all these values, love is the true guide to real insight. Our consulting work is more powerful with an analytical approach to your brand’s customer data, combined with in-depth research & analysis of the industry trends across loyalty & CRM. You can expect a bi-monthly summary of some of our most compelling posts and sharp reads from other sources, combined around a theme to provide insights on trends and hot topics in the market. Leadership (PTY) LTD 2015/391318/07. Please read our cookie notice for more information on the cookies we use and how to delete or block them. Download it once and read it on your Kindle device, PC, phones or tablets. Truth’s team is focused on world class loyalty thinking for our exceptional clients. How visually compelling content can ignite customer engagement, 6 keys to connecting with the most economically powerful generation in history. Could it be that, as brands and retailers develop their customer loyalty propositions, they are making … Trust will drive the Digital Wallet (r)evolution, A Millennial View on Revamping a Loyalty Program, NFC chip injected into hand is Bitcoin cold storage. Where do Customer Engagement and Loyalty intersect? Why did Walgreens Balance Rewards change its point expiration policy? Loyalty Truth Reboot – what does the future hold? Cutting through the marketing-speak, what are your true expectations for a customer loyalty initiative? Other articles by Abel Merawi: The Value of Work. Download Truth & BrandMapp Loyalty Whitepaper 2019/20, The efficacy of loyalty programmes in South Africa, Amanda Cromhout unpacks what frustrates consumers about loyalty programmes, Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope. We are deeply experienced in creating and executing world-class customer loyalty strategies for our clients. Philosophers disagree on what can be an object of loyalty, as some argue that loyalty is strictly interpersonal and only another human being can be the object of loyalty. By using this site you agree to our use of cookies. This site uses cookies to provide you with a more responsive and personalized service. In that popular show, the pursuers relentlessly target their prey with a bevy of resources and the benefit of past year’s experience as their principal assets. Become a Loyalty Truth Insider! Loyalty, in general use, is a devotion and faithfulness to a nation, cause, philosophy, country, group, or person. We are here to serve your every loyalty need. Are traditional hoteliers ready to embrace Airbnb? Just defining what you are trying to accomplish can spark lively discussion among your marketing team. Our insights enable you to optimise your greatest asset – your customer base. We curate loyalty solutions for our clients to enable a one-stop shop for their loyalty needs. Loyalty cannot be bought or created; it is earned as a result of loving, understanding & engaging with your customers on a level far deeper than even your greatest discount. This site uses cookies to provide you with a more responsive and personalized service. We provide you with a platform assessment for your loyalty needs & can run RFP processes with trusted external vendors. Do you really know your customer? At least that’s what [...]. Want to get connected with some of the best minds in customer loyalty? Please read our cookie notice for more information on the cookies we use and how to delete or block them. Truth provides you with the one-stop solution for everything in your world of loyalty from strategy, to platforms, to CRM, to member engagement. Loylogic offers brands more reward choice with new product Akruu, Loyalty Academy announces November course schedule, Cision launches unified platform for earned media dubbed Communication Cloud, Bink hopes to create stronger loyalty program engagement with UK launch.